Television X - The Fantasy Channel, with its upbeat presentation and irreverent
humour, has firmly established a unique role in British television. As an OFCOM-regulated
channel it combines adult movies with its own comedies and studio presentations.
The channel can be received by all of the satellite and cable-viewing population,
as well as all digital terrestrial television viewers, catering for a much wider
market than anything previously broadcast in this sector. The launch in 2003 of
bonus channels has significantly increased the number of new customers and greatly
improved subscriber retention.
In addition the Red Hot Channel's Interactive and Red Button services give the easy
access that is the key to high viewing figures. Market leadership on the Sky platform
has been maintained by offering eight channels for the price of one which has boosted
take-up and customer satisfaction. The services are carried by the two cable television
providers Telewest and Virgin Media. As with the subscription channel, digital terrestrial
provides the newest opportunity for expansion. The services combine to reach a vast
audience.
With the expansion of platforms, viewer access has been made a lot easier. Freeview,
Top Up Tv, Virgin Media and Telewest VOD platforms have all been recent additions
to the many ways the public can access Portland TV and al its channels. Portland
TV is at the forefront of technological development and given the infrastructure
in place, it is able to launch new channels exploring new markets extremely quickly
and efficiently.
Additionally, Portland TV is now capitalising on in house expertise and infrastructure
by offering turnkey services leasing Satellite space segments, up-link, Studio space
and play-out services to third parties for both full and part-time channels. It
is a market with significant potential.